2024 Consumer Giants Report: What It Means for Diaper Suppliers

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Let’s cut to the chase – 2024 was a rollercoaster for big brands. While giants like P&G saw profits jump 30%, others like Kimberly-Clark struggled with sales drops. One thing’s clear: the diaper industry now runs on smart manufacturing and razor-focused partnerships.

Key Numbers That Matter:

P&g
Kimberly Clark
Unicharm
Henkel
Kao

Quarterly Net Sales: $21.882 billion (up from $21.441 billion year-over-year, +2%)

Quarterly Operating Profit: $5.741 billion (up from $4.433 billion, +30%)

Quarterly Net Profit: $4.63 billion (up from $3.468 billion, +34%)

Q4 Net Sales: $4.928 billion (compared to $4.97 billion last year)

Q4 Operating Profit: $548 million (down from $670 million, –18.2%)

Q4 Net Profit: $447 million (down from $509 million, –12.2%)

Full-Year Net Sales: 989.0 billion yen (≈$6.66 billion, up 5%)

Full-Year Operating Profit: 138.5 billion yen (up 8.2%)

Full-Year Net Profit: 81.8 billion yen (down 4.9%)

Full-Year Sales: €21.586 billion (vs. €21.514 billion last year)

Full-Year Operating Profit (EBIT): €2.831 billion (up from €2.011 billion)

Full-Year Net Profit: €2.007 billion (up from €1.318 billion)

Full-Year Net Sales: 1,628.448 billion yen (≈$11.0 billion, up 6.3%)

Full-Year Operating Profit: 146.644 billion yen (up 144.3%)

Full-Year Net Profit: 107.767 billion yen (up 145.7%)

The Big Lesson:

Top players are winning by

✅ Optimizing supply chains (no more wasted $$$)

✅ Dominating niche markets (not just “selling diapers”)

✅ Partnering with factories that actually understand global needs

Meet Xiamen New EcoCare!
While these industry giants battle for shelf space, we’ve been the quiet heroes behind over 500 diaper brands. With more than 20 years of experience making diapers—from baby to adult care—we are the OEM/ODM experts you can count on. Whether you prefer your own design or need our expertise, we nail both with zero compromise on quality. We meet every US, EU, and Asia standard and offer faster turnarounds—45-day production? Done.

2025’s Secret Weapon:
As the big players chase emerging markets, smart brands are turning to China’s most reliable diaper factory to stay ahead. If you’re looking to outpace challenges like Kimberly-Clark’s 18% profit drop, let’s talk. Our cutting-edge market insights and professional approach make us the perfect co-manufacturer and production partner.

Why Choose Us:

  • 20+ Years of Diaper Expertise: From baby products to adult care

  • OEM/ODM Mastery: Your design or ours? We excel at both

  • Zero Compromise on Quality: Adhering to strict global standards

If you’re seeking a diaper manufacturer or a co-processing partner in China, our simple, direct approach and commitment to quality ensure that every diaper we produce meets the highest standards. Our dedicated team—spanning production, business, R&D design, and quality control—is ready to help your business succeed on a global scale.

Let Xiamen New EcoCare be your secret weapon in the competitive world of consumer goods. Reach out today and discover how we can help you achieve your business goals with top-notch, cost-effective diaper production solutions.

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